UYilo oluBonakalayo: Iincwadi eziBalaseleyo kuYilo lweMizobo
Uyilo lomzobo ngumsebenzi kunye noqeqesho lwezemfundo olunengcambu kuyilo lwemizi-mveliso kunye nobugcisa obucokisekileyo, olwasekwa ekupheleni kwenkulungwane ye-19. Umsebenzi wayo kukunxibelelana ngezimvo, iingcinga, iimvakalelo okanye imiyalezo ejoliswe kubaphulaphuli ekujoliswe kubo ngemifanekiso, imibala kunye neemilo. Ngokuqhelekileyo isetyenziselwa intengiso kunye urhwebo ukudala amaphulo asebenzayo kunye nokuvelisa impembelelo ebonakalayo kumbukeli.
Olu qeqesho lunokuchazwa "njengobugcisa obusebenzayo", ekubeni Iqhekeza ngalinye loyilo lomzobo lijolise ekubeni lisebenze kwaye lisombulule ubuhle kunye neengxabano zonxibelelwano.. Ukuziqhelanisa, sisebenzisa izixhobo zendalo, ezifana nobuchule, ukucinga ngasecaleni, kunye nokutsha, ngaphezu kwezixhobo zedijithali. Ukuba ufuna ukuba ngumyili wegraphic, jonga ezi ncwadi zilandelayo.
Iincwadi ezigqwesileyo kuyilo lwegraphic
Imbali yoYilo loMzobo-Imbali yoyilo lwegraphic (2010), nguPhilip B. Meggs
Ngelixa kuyinyani ukuba uyilo lwegraphic luqeqesho olusebenzayo, kukwayinyani ukuba Ukuqonda ingcamango kunye nobugcisa ngokwawo, kuyimfuneko ukwazi apho ivela khona., ibali elingemva kwayo kwaye yayingoobani abantu abenze ukuba ibe yile nto iyiyo namhlanje. Kwincwadi yakhe, uPhilip B. Meggs uphonononga ezona ziganeko zibalulekileyo, njengokuzalwa kokubhala.
nayo, Umbhali ukhankanya ukunyuka kobuchwepheshe obutsha, njenge ilandelayo Isoftware yeAdobe kunye nemodeli ye3D. Umzobo weVictorian kunye nobugcisa bale mihla nazo zikhankanyiwe. Lo mqulu ubalulekile, ngakumbi kwii-novices zoyilo kunye nabo banomdla wokuvelisa umxholo obonakalayo kunye nezixhobo zeteknoloji ezinqamlekileyo.
Ucatshulwa nguPhilip B. Meggs
- «Uphuhliso lokubhala kunye nolwimi olubonakalayo lwaba nemvelaphi yalo yokuqala imifanekiso elula, ekubeni kukho unxibelelwano olusondeleyo phakathi komzobo wemifanekiso kunye nophawu lokubhala.
- "Ukubhala kwangaphambili kusenokuba kwavela ngenxa yokuba uqoqosho lwetempile lwalunesidingo esikhulayo sokugcina irekhodi."
Isivakalisi somfanekiso. Intshayelelo yealfabhethi ebonakalayo (2017), nguDonis A. Dondis
Ukuqonda inkcubeko yanamhlanje, kuyimfuneko ukuqonda igrama yemifanekiso kunye noko abadali bayo bafuna ukusixelela kona ngokusebenzisa kwabo. Kulapho incwadi kaDondis ingena khona, iklasikhi yobugcisa obubonakalayo ukusondela njani kwisiqingatha sesibini senkulungwane yama-20 Kwavela imisebenzi eyahlukeneyo eyazama ukuseka imigaqo yethiyori yokwakheka komzobo.
Amagcisa azama ukwenza oku ngokuzoba kwizifundo zenzululwazi zombono wokubonwayo. Isicatshulwa uphonononga loo migaqo nemigaqo yolwimi lwemifanekiso ehambelana nesemantiki, uqhagamshelo kunye nonxibelelwano olubonwayo. Ithiyori ye-auteur itsalela kwiimbekiselo ezinje ngokupeyinta, umfanekiso oqingqiweyo, uyilo, ifilimu, umabonwakude, kunye nenkcubeko yepop ngokubanzi.
Ucatshulwa nguDonis A. Dondis
- "... ukuqonda ukuziphatha kwezi zinto zisisiseko zombono obonakalayo kunomdla kubo bonke abo, ngaphandle kokuba ngabavelisi bemisebenzi ebonakalayo ngokwabo, banenkxalabo okanye banomdla kwiinkqubo zonxibelelwano ezinokuthi zenze enye yeempawu zoluntu lwanamhlanje."
- "Amandla eenkcubeko kunye nehlabathi jikelele kwi-cinema, iifoto kunye nomabonwakude ekuqinisekiseni umfanekiso womntu uchaza ukungxamiseka kokufundisa ukufunda nokubhala okubonakalayo kubo bobabini abanxibelelwano kunye nabo banxibelelana."
IPsychology for Creatives: Uncedo lokuQala lokuGcinwa koBukrelekrele kunye nokusinda emsebenzini (2015), nguFrank Berzbach
Abaqulunqi imizobo, ababonisi okanye abayili abasebenza ngokuzimeleyo Bajongene nothotho lweemeko ezinokubeka emngciphekweni ukuzinza kwabo: Uxinzelelo lokugqiba iiprojekthi ngexesha elibekiweyo elilindelekileyo, ubunzima bokuphulukana nenkuthazo okanye ukufikelela kwimihla yokusebenza engangeni kwasekuseni, ukubeka phambili kunye nokulungelelanisa ngokufanelekileyo umsebenzi olindileyo, phakathi kwezinye.
Ukuba oku kuyenzeka kuwe, le ncwadi yeyakho. Ukuhlala uyilo ngumsebenzi wokuziphatha kunye nomonde., ngenxa yokuba, nangona sonke sinako ukwenza ezi ntlobo zemisebenzi, ubuchule bokudala bufana nesihlunu esisetyenziselwa ukusiphakamisa kumandla aphezulu. Kwincwadi yakhe, uBerzbach unikezela ngothotho lwezinto ezibonisa ubuchule bomsebenzi.
Ucatshulwa nguFrank Berzbach
- "Sifuna ukuphila njani? Zibuze lo mbuzo kwaye oku kukodwa kuya kutshintsha isimo sakho sengqondo. Lo mbuzo uvuselela ngakumbi, unengqondo, kwaye uyakha ngaphezu kokubuza "intsingiselo yobomi."
- "Xa uqalisa indlela eya kubomi bokudala, umntu kufuneka athathele ingqalelo umnqweno wokuzibonakalisa."
Ingqondo yombala: indlela imibala echaphazela ngayo iimvakalelo kunye nesizathu (2004), nguEva Heller
Umbala yenye yezona zinto zibalulekileyo kubugcisa kunye noyilo lwegraphic.. Oku akuthethwa kuphela ngenxa yokuba ubukho bayo budla ngokunxulunyaniswa neemvakalelo okanye iingcinga ezithile, kodwa ngenxa yokuba zininzi iintetho neenkolelo ezithandwayo malunga nempembelelo yayo, nto leyo ekhokelele kwiingcali ezininzi zengqondo ukuba ziyinike iintsingiselo zenkcubeko, ezinjengombala omnyama omele amandla, okanye igolide emele ubunewunewu.
Incwadi esiyinikezela kweli candelo yingqokelela yamagama, imizekelo, amaqhalo, amagama, iifani, amabali okwenyani, kunye nemizobo esetyenziswa kumbala. Isicatshulwa sibonisa indlela umfundi okanye umzobi oziqhelanisayo naye kufuneka abe yingcaphephe kwifiziksi, ithiyori kunye nesayikholoji yemibala., kunye nokwazi imidibaniso eya kwenza imveliso ethile ibe nomtsalane ngakumbi.
Amabinzana nguEva Heller
- "Umbala ohlaza okwesibhakabhaka ngumbala wazo zonke iimpawu ezilungileyo ezibonakaliswe ngokuhamba kwexesha, kuzo zonke iimvakalelo ezintle ezingalawulwa yinkanuko elula, kodwa zisekelwe ekuqondeni okufanayo."
- "Ukuba siyayazi indlela yokusebenzisa imibala ngokufanelekileyo, siya kusindisa ixesha elininzi kunye nomzamo."
Uyilo lwelogo. Isikhokelo esiqinisekileyo sokwenza uphawu olubonakalayo lwentengiso (2019), nguDavid Airey
Ukudala uphawu yinkqubo entsonkothileyo efuna ulwazi olunzulu lweemilo, ukwakheka, uhlalutyo lwemarike, intengiso, i-semantics, i-semiotics, kunye nezinye izixhobo. Ukwazi oku ngasentla, Umbhali wenze ikhosi epheleleyo malunga nendlela yokudala iilogo ezisebenzayo kunye nomtsalane, kunye nokufunda indlela yokuphuhlisa isazisi esibonakalayo senkampani.
Kodwa ngubani ofuna uyilo lwesazisi esibonakalayo? Wonke umntu. Nayiphi na inkampani efuna ukungena kwimarike kwaye inefuthe kwisigqibo sokugqibela sabathengi bayo abanokubakho ifuna isazisi esahlukileyo esinokukhunjulwa ngokulula ngabaphulaphuli ekujoliswe kubo. Kumsebenzi osoloko uphuhla njengoyilo, Umbhali unika imizekelo yeelogo ezidumileyo kunye namabali emva kwawo.
Ucatshulwa nguDavid Airey
- "Xa unika umthengi into ethile, ubonisa ukuba yonke into iya kukhululeka (okanye ubuncinci isaphulelo esinzulu)." Kwaye olo lulawulo olugwenxa.
- "Uyilo oluyimpumelelo lunokuthi lufezekise iinjongo ezichazwe kuyilo olufutshane, kodwa uyilo olunentsingiselo yokwenene luya kuba lula, lufanelekile, lunyamezele, lwahluke, lukhumbuleke kwaye luguquke."
Incwadana yokuchwetheza (2012), nguJohn Kane
Ukuchwetheza lisebe loyilo lwegraphic olugxile ekwakhiweni nasekusetyenzisweni kweeleta, imiqondiso kunye neempawu kunye neentsapho zabo. Kulo mxholo, Incwadana eyenziwe nguKane isebenza njengentshayelelo kubugcisa kunye noyilo lweentlobo — oonobumba abayilwe ngendlela emanyeneyo—, kunye nemigaqo esisiseko eyimilayo, imbali yayo nokusetyenziswa kwayo okusisiseko.
Isicatshulwa sikwabonelela ngomxube olungelelanisiweyo wethiyori, imizekelo yeebrendi ezaziwayo, kunye nokuzivocavoca ukunceda abafundi ukuba benze ezabo iintsapho zohlobo lokubhala. Ukwengeza, Umbhali uphonononga iinxalenye zeleta, ukuhlelwa kweentlobo ezahlukeneyo, indlela imibhalo equlunqwe ngayo kumaphepha kunye neenkqubo zegridi.
Isicatshulwa nguJohn Kane
- "Njengazo naziphi na ezinye izinto eziye zavela kwiminyaka engama-500, i-typography isebenzisa inani elithile lamagama obugcisa. La magama achaza ubukhulu becala iinxalenye ezithile zoonobumba. Kungumbono omhle ukuziqhelanisa nesi sigama. Ukuba uyawazi amalungu enza ileta, kulula kakhulu ukuchonga uhlobo ngalunye.
Uyilo lwebrand (2025), ngu-Alina Wheeler
Le yincwadi egqibeleleyo yabalawuli bezobugcisa abafuna ukufundisa iqela labo indlela yokwenziwa koyilo lwesazisi esibonakalayo, okanye kootitshala abafuna ukunika imizekelo esebenzayo kubafundi babo. Nokuba imeko iyintoni na, I-Wheeler yenza enye yeencwadi ezicacileyo kunye nezona zicacileyo kuyo yonke inkqubo ekhoyo ekudalweni kohlobo. kwiinkampani okanye abantu.
Umthamo ujongana nenkqubo yophando, isicwangciso, ukwenziwa koyilo, Ukuphehlelelwa kwenkampani kunye nolawulo lwayo, ibe yiseti yezixhobo ezenzelwe ukutshabalalisa, ukukhuthaza, kunye nokudala imephu yendlela yoyilo lweempawu ezisebenzayo nezizinzileyo ekuhambeni kwexesha.
Ucatshulwa ngu-Alina Wheeler
- "Wonke umntu wenza iibrendi ngoku: izixeko, amazwe, uluntu, kunye neqela lebhola lomntwana wakho. Ngoko ke ayisekho ngamashishini kuphela. La ngamashishini, onke, amakhulu namancinci, enzelwe inzuzo kwaye angenzi nzuzo. Ke yintoni ibranding? Yinkqubo eqeqeshekileyo. (Udliwano-ndlebe no-Ian Paget, kwilogogeek.uk).
- "Uyilo bubulumko bubonakalisiwe."
