Fumana impembelelo kwaye uyile: ezona ncwadi zibalaseleyo ngoshishino
Urhwebo lunokuchazwa njengenkqubo yokuyila, ukuyila, ukusungula, nokulawula ishishini elitsha, ukuqala ngenkampani encinci efuna ukuthengisa imveliso, inkonzo, okanye inkqubo, ithatha imingcipheko ebandakanyekayo ukuze kwenziwe inzuzo. Ngaphaya koko, ukushishina yinto efuna ukuyila, ubunkokeli, ukusungula izinto ezintsha, kunye nokusebenzisana.
Lo msebenzi ucekeceke kakhulu ngenxa yayo yonke imiqobo abathi aba banini bamashishini mancinane banyanzeleke bayoyise ukuze bafezekise iinjongo zabo.: ukunqongophala kwenkxaso-mali, izigqibo zezoqoqosho ezimbi, ukungabikho kwemfuno yemarike, phakathi kwezinye. Ukuba ufuna ukuqala ishishini lakho okanye ukuqonda ukuba iibrand ezinkulu ziyenzile, nalu uluhlu lwezona ncwadi zibalaseleyo kushishino.
Iincwadi ezigqwesileyo kwishishini
Isicwangciso seBlue Ocean (2015), nguW. Chan Kim noRenée Mauborgne
Sijonge incwadi ethe yathengisa izigidi zeekopi kule minyaka idlulileyo. Kuyo, ababhali bacela umngeni kuyo yonke into abafundi bacinga ukuba bayazi malunga nokuqhuba ishishini. Ihlaziywa ngemihlathi emitsha, le ncwadi ithi ukhuphiswano oluqatha abasomashishini abajongene nalo lufana nolwandle olunegazi lwabakhuphisanayo abalwela ingeniso encinci.
Ukubhala incwadi yakhe, umbhali udweba izicwangciso ezili-150 ezisetyenziswa kumacandelo amashishini angaphezu kwama-30 ubuncinci iminyaka eyi-100. Ngexesha lophando lwakhe, Ababhali baqonda ukuba impumelelo ehlala ihleli ayiphumi kumadabi alwelwa abo bakhuphisana nabo., kodwa ekufumaneni izithuba zamathuba kwiimarike ezingachazwanga.
Ucatshulwa nguW. Chan Kim
- "Ixabiso lezinto ezintsha lisisiseko seqhinga lolwandle oluluhlaza. Siyibiza ngokuba yixabiso elitsha kuba, endaweni yokugxila ekuphumeleleni ukhuphiswano, lugxininise ekwenzeni ukuba lungabalulekanga ngokuvelisa i-leap kwixabiso kubathengi kunye nenkampani, ngaloo ndlela ivula imarike entsha, engakhuphisani.
- "Ukhuphiswano lulungile kuphela kwinqanaba. Xa unikezelo ludlula imfuno.
Indlela yokuQalisa i-Lean: Uyenza njani iiNkampani eziPhumelelayo usebenzisa i-Innovation eqhubekayo (2013), nguEric Ries
Le yindlela entsha ethathwa ziinkampani xa zenza kwaye zithengisa iimveliso zazo. Kodwa ukuya apho, Umbhali uqala ngokuchaza ukuba yintoni na "isiqalo"., ukuba ngumbutho ozinikele ekudaleni imveliso, inkonzo okanye inkqubo phantsi kweemeko ezinzima. Nokuba ungumntu osebenza ngaphandle kwegaraji yasekhaya okanye inkampani ebekwe yi ForbesSonke kufuneka sifunde ukujongana nokungaqiniseki.
Ngale ndlela, abaqalisi baye baba ziingcali zokulawula izixhobo zabo, nokuba ngabantu okanye izinto eziphathekayo, bexabisa zombini inkunzi kunye nobuchule kunye nolwazi lwabasebenzisana nabo. Kodwa isebenza njani yonke le nto? Kulungile, Ibandakanya ukuphumeza izenzo ezahlukeneyo ezinciphisa umjikelo wophuhliso lwemveliso., ukulinganisa inkqubo yangempela kunye nokuqonda oko abathengi bafuna.
Ucatshulwa nguEric Ries
- "Yinto ephazamisayo kakhulu. Sifuna ukucinga kakhulu, kodwa siqale sincinci. Emva koko sikhuphuke ngokukhawuleza. Abantu bacinga ngokuzama ukwakha i-Facebook elandelayo ngokuzama ukuqala apho i-Facebook namhlanje, njengobukho obukhulu behlabathi.
- "Inkqubo yethu yemfundo ayilungiseleli abantu kwinkulungwane yama-21. Ukungaphumeleli yinxalenye ebalulekileyo yoshishino. Ukuba usebenza nzima, unokufumana 'A' okanye isiqinisekiso esisezantsi, kodwa kwishishini, akunjalo indlela esebenza ngayo.
Ithamsanqa: izitshixo zempumelelo (2020), ngu-Álex Rovira
Le yincwadi yokuzinceda kunye nophuhliso lomntu Ingena kwimigaqo eyimfuneko kuye nabani na ukuba abe nako ukufikelela kwimpumelelo kunye nokuchuma.. Umthamo wenza kucace ukuba olu mfuno kufuneka lwenziwe ngononophelo kwaye ngokuzinzileyo, ngelixa umbhali echaza indlela ithamsanqa elihle elingasisiphumo samathuba, kodwa sisiphumo sesimo sengqondo, ukulungiselela, kunye nokwenziwa kwezigqibo ezifanelekileyo.
U-Rovira ucebisa ukuba wonke umntu unokudala inhlanhla yakhe, ukuba nje esebenza ngokuziphatha, ukunyamezela, kunye nengqondo ephilileyo. Umthamo ujongana nayo yonke le miba ngendlela esondeleyo, ukubonelela abafundi ngezixhobo ezahlukeneyo zokuguqula ubunzima kumathuba ophuhliso, ukwakha indlela yobuninzi ngokusekelwe ekuzingiseni.
Ucatshulwa ngu-Alex Rovira
- Amaxesha amaninzi ezona nguqu zibalaseleyo zenziwa ngabacaphukileyo. Emva koko masisebenzise amandla omsindo ukuphucula oko kufuneka kuphuculwe.
- «Amaxesha amaninzi (ayisoloko, ngokuqinisekileyo) asikuko ukuba asinalo ixesha. Kuphela nje ukuba asiziva ngathi. Okanye asiziva ngathi.
Ukusuka ku-Zero ukuya kwelinye: Uyila njani iKamva (2015), nguPeter Thiel
Le ncwadi iza nesiseko ebesikhe sabonwa ngaphambili, kodwa satsho ngobuchule kangangokuba kunzima ukungahoyi: Ukuba uya kukopa ii-greats, kungenxa yokuba awufundanga kubo.. Ngokutsho kombhali, iingqondo ezizayo zokutsha aziyi kuba ngabo benza i-Facebook elandelayo, iMicrosoft, okanye iGoogle, kodwa kunoko abo babona iimarike ezingenanto njengethuba lotyalo-mali kwaye benze inzuzo.
Umbhali ubanga ukuba ukwenza into efanayo njengaye wonke umntu kudala uhlobo lwenkqubela phambili ethe tye, ngelixa udala into isuka ku-zero iye kwenye, ngokuthe nkqo: Ukuba wenza umatshini wokuchwetheza kwaye emva koko uyila ikhulu leekopi zawo, iya kuba yinkqubela ethe nkqo., ngelixa ukuba umqhubekekisi wegama uyadalwa, umyalezo uya kuba uqondwe. Le ncwadi imalunga nendlela yokusebenzisa ithiyori yakhe.
Ucaphula uPeter Thiel
- "Imfihlelo yokuphumelela ayiyikuphepha iingxaki, kodwa ukuphuhlisa amandla okusombulula ngokukhawuleza."
- "Kufuneka ube nesibindi sokulandela iimvakalelo zakho kunye nemibono yakho, nangona ihlabathi libonakala lichasene nawe."
- "I - ishishini elikhulu "Ayidalwanga ngokunyusa izinga lokhuphiswano, kodwa ngokuyibalekela ngokupheleleyo."
Qala ngokuthi Kutheni: IiNkokheli eziNkulu zisikhuthaza njani isenzo (2018), nguSimon Sinek
USimon Sinek unoxanduva lokwenza isihloko esiye sakhawuleza saba yiklasikhi yanamhlanje, njengoko isisiseko senye yeentetho zeTED ezijongwa kakhulu kwimbali. Kumbhali, Eyona nto ibalulekileyo malunga neshishini ayisiyiyo le uyenzayo, kodwa kutheni uyenza., njengoko ukufunda ukubuza imibuzo efanelekileyo kubalulekile ekwakheni ishishini elikhuthazayo.
Kwelinye icala, kungenxa yale mibuzo apho abanini bamashishini abancinci banokuvelisa iiprojekthi ezivelisa izinto ezintsha kwaye batsale amahlakani azinikele kumbono wabo. Ngaloo ndlela, Umbhali ujongana nendlela yokuyila ezo zikhokelo zereferensi ezikhokelela umbutho ukuphumeza iinjongo zawo..
Ucaphula uSimon Sinek
- "Ukuba ufuna ukuba yinkokeli ebalaseleyo, khumbula ukuphatha wonke umntu ngentlonipho ngamaxesha onke, okokuqala, kuba awukwazi ukuba ungalufuna nini uncedo. Okwesibini, kuba luphawu lokuba uyabahlonipha abantu.
- “Ukuchitha ixesha elininzi sigxile kumandla abanye kusenza sizive sibuthathaka. Ukugxininisa kumandla ethu okunene kusenza somelele.
I-Pre-suasion: Indlela yokuguqula ukuphembelela kunye nokucenga (2017), nguRobert Cialdini
Ukucenga sisakhono esixatyiswe kakhulu kuzo zonke iindidi zamashishini, ukusuka kuqaliso ukuya kumazwe ngamazwe. Kodwa, Zeziphi ezo zinto zoluntu ezivumela umntu ukuba oyise inkitha yabantu?Ngawaphi awona maxesha abalulekileyo kuthethwano? Kwaye okokugqibela, yintoni eyahlula umnxibelelanisi oliciko kumcengi wokwenene?
Ukuphendula yonke le mibuzo, uRobert Cialdini usebenzisa ubungqongqo benzululwazi nobuchule bokusasaza oluphawu lwakhe kakhulu, ichaza indlela yokwenza imali enkulu ngexesha ngaphambi kokuba uthumele umyalezo ongundoqo. Kungoku nje kanye ngalo mzuzu apho uluntu lunomdla kakhulu, kwaye umthengisi unokukwazi ukuchaphazela isenzo sabo sokugqibela.
Ucatshulwa nguRobert Cialdini
- "Abantu badla ngokulandela isikhokelo koko kwenziwa ngabanye."
- "Ukuphindaphinda sisixhobo esinamandla sokukholisa kubugcisa bokukholisa."
Indlela yoKwakha i-Storybrand: Cacisa umyalezo wakho ukuze abantu bamamele (2017), nguDonald Miller
Ah!, yena webali!: into efana neyomlingo ethi, ukuba isetyenziswe ngokuchanekileyo, inokuthengisa izigidi. Le nkqubo yokwakha ibali yinto eqinisekisiweyo yempumelelo., kodwa imele yenziwe ngobunono. Injongo yayo kukuxelela abanokuba ngabathengi ukuba yintoni ixabiso lokwahluka elinikezelwa yinkampani, kwaye kutheni kufuneka bakhethe olo khetho ngaphezu kwayo nayiphi na enye.
Le ncwadi inika umyalezo onomdla kubo bonke oosomashishini abafunda ukunxibelelana nomyalezo wabo, ngaphakathi nangaphandle kwenkampani yabo. Kwakhona Iphelele kwabo basebenza kwiindawo ezifana urhwebo okanye unxibelelwano lugxile kwi-SEO.
Ucaphula uDonald Miller
- "Andizange ndithande i-jazz kuba ayisombululi iingxaki. Kodwa ngobunye ubusuku, ndandingaphandle kweBagdad Theatre ePortland xa ndabona indoda edlala i-saxophone. Ndandilapho imizuzu elishumi elinesihlanu kwaye akazange avule amehlo.
- "Zisoloko zizinto ezilula eziguqula ubomi bethu. Kwaye ezi zinto azizange zenzeke xa sizijonga. Ubomi buya kutyhila iimpendulo ngesantya sawo. Uziva ngathi ubaleka, kodwa ubomi kukuhamba epakini. "Le yindlela uThixo azenza ngayo izinto."
